No one wants to
read your bullshit
They want to know they can trust you. They want to know you’re real. So tell them the truth. If you’re not proud of it then you should be doing something else. Be precise. Cut out the noise. Tell people how you can help them or stop wasting their time. Be an expert. Build authority. Speak up. Be first. Be best. Take the time you need and remember you will never, ever be more important than someone’s opinion of you.