There is no special tool. There is no silver bullet. Success follows critical thinking, honest communication and careful measurement.
Corporations, not-for-profits and government departments that build products or offer services around the globe. These organizations have a particular set of challenges to their businesses and sensitivities in their workforce. We help them develop comprehensive brand and communications strategies that we then execute through traditional, digital and social media.
Newly emerged, fast-growing companies that are defining new markets and developing products and services to match. Startups have specific marketing and communications needs at well defined stages of their existence. We help them understand what those stages are, then hit their targets through strategic communications, design and development.
Those people called on to engage and inspire certain audiences or populations find themselves with a daunting task: to delicately balance authority and responsibly. We work with public figures to define their voices, points of persuasion and public styles so we can grow their brands and help them thrive during their tenures.
Research and insight
Our research practice is the foundation for the success of our strategic work. We conduct market analysis, help define customer experience and outside brand perception. We run focus groups and carry out user testing, then provide analysis and recommendations.
We create marketing plans, define thought leadership strategies and distill complex problems and data sets into ideas that inform and inspire people. We are issued tough challenges organizations face, and help them succeed through thoughtful, precise and bold communications.
Design and layout
We design brand identities, packaging and environmental, advertising, social media tiles, GIFs and videos. We design corporate brochures, keynote presentations and investor relations decks that help executives and other public figures captivate audiences and covey their messages effortlessly.
Culture and engagement
Companies struggling with employee engagement bring us in to analyze culture, corporate structure and engagement survey results. We hold focus groups with staff across global offices to uncover where the issues with engagement lie. Then work with HR and Communications to engage employees in the process of reversing declining engagement.
Social media and collaboration
We help organizations create social environments that let them engage with customers, prospects and communities with suites of artful, shareable, platform-specific content. We help implement internal social collaboration across companies’ departments and territories.
Branding and positioning
We create brands, name companies and products, and set corporate missions, first principles and employee value propositions. We help them define their market position and differentiator, target audiences, customer personas and key messages, then establish metrics to measure them by.
We write speeches, ghostwrite books, develop work with board relations.
We plan, design and build websites, apps and technologies. We use data science, UX/UI design and augmented reality to create demonstrably unique digital environments and intranets that win awards, increase brand perception and improve employee engagement.
Training and development
We conduct company-wide writing training, speechwriting training, the power of persuasion training, influence and logic training, media training and intergenerational learning.