About

We question tradition, identify opportunity and amplify brilliance.

We help organizations communicate their value directly, effectively and consistently. We examine the relationships an organization has with its customers, partners and employees, identify what those audiences need to be convinced of that value, and create the marketing and communications tools to get the job done.

Capabilities

We focus on specificity, methodology and metrics to ensure consistent connection with continuously evolving audiences.

Research and insight

Our research practice is the foundation for the success of our strategic work. We conduct market analysis, help define customer experience and determine outside brand perception. We run focus groups and carry out user testing, then provide analyses and recommendations.

Strategic communications

We create marketing plans, define thought leadership strategies and distill complex problems and data sets into ideas that inform and inspire. We are issued tough challenges and help our clients succeed through thoughtful, precise and bold communications.

Design and layout

We design brand identities, packaging, advertising, social media tiles, GIFs and videos. We design corporate brochures, keynote presentations and investor relations decks that help executives and other public figures captivate audiences and covey their messages effortlessly.

Culture and engagement

Companies struggling with employee engagement bring us in to analyze culture, corporate structure and engagement survey results. We hold focus groups with staff across global offices to uncover where engagement issues lie. Then we work with HR and communications to reverse harmful trends.

Social media and content marketing

We help organizations create social environments that let them engage with customers, prospects and communities with suites of artful, shareable, platform-specific content. We help implement internal social collaboration across our clients’ departments and territories.

Branding and positioning

We create brands, name companies and products, and set corporate missions, first principles and employee value propositions. We help clients define their market positions and differentiators, target audiences, customer personas and key messages, then establish metrics to measure each.

Executive communications

We work with boards and executive leadership to foster open and direct communications. We audit workplace cultures, develop value propositions and write strategies for employee engagement. We help get everyone pulling in the same direction.

Writing training and development

Everybody writes. We help good writers become great writers. We analyze and edit each and every word and teach others to do the same. Using our Backdraft system, we teach the importance of word choice, grammar and syntax to make sure that the very best goes on the page.

Motion design and video

We create graphics, animations and videos. We use visuals to tell stories that complement brands. We help companies conceptualize their ideas and we execute those ideas with finesse.

Our team


James
Hanington

CEO

Anna
Jackson

Head of Strategy

Brian
Hanington

Chairman

Deborah
Johnson

CFO

Stewart
Dudley

Senior Stategist

John
Phillips

Senior Writer

James
Raiswell

Head of Writing

Alex
Marinelli

Account Director

Lee
Pakkala

Art Director

Shannon
Hoogwerf

Junior Art Director

Kelly
Reid

Senior Content Strategist

Molly
Kett

Communications Specialist

Karl
Oczkowski

Content Strategist

Matt
Kemball

Motion Designer

Stephanie
Sansregret

Junior Art Director

Ebonie
Walker

Communications Intern

Awa
Thioye

Content Strategist

Laura
Azzi

Graphic Designer

Brad
Doyle

Motion Designer

Caitlin
Freemark

Senior Account Manager

Kim
Jacob

Graphic Designer

Nina
Sharma

Account Coordinator

Joy
Knowles

Communications Specialist

Valerie
Bordeleau

Illustrator & Animator