All together now: Communicating with one voice
Any brand, whether it’s of an individual or an organization, should know its own voice. The voice is how a brand showcases its personality and values. To be truly effective, a voice must be singular and consistent. Doing so gives a persuasive power to ideas and builds trust and credibility with an audience. Brands that stay true to one voice position themselves as more authentic than those with disparate voices. They’re more easily found, too. Adopting a standard lexicon helps a brand’s SEO, since search engines boost pages that consistently use the same terms.
Canada’s hopes and themes
In late May, Minister of Canadian Heritage Mélanie Joly announced three guiding themes for this year’s Canada Day celebrations: reconciliation, women’s empowerment, and diversity and inclusion. This isn’t the first time we’ve seen political bodies thematize events and campaigns. In February, Minister Joly announced that Black Canadian Women would be the theme for Black History Month. In March, Status of Women Canada structured International Women’s Day celebrations around the theme of #MyFeminism.
Ill-defined roles between organizational boards and executives creates confusion at best, conflict at worst.
More than half of all organizations have boards of directors. Chosen well, each includes people who are supportively challenging, and who help management define strategies for organizational development.