Rant

No one wants to
read your bullshit
self promotion.

They want to know they can trust you. They want to know you’re real. So tell them the truth. If you’re not proud of it then you should be doing something else. Be precise. Cut out the noise. Tell people how you can help them or stop wasting their time. Be an expert. Build authority. Speak up. Be first. Be best. Take the time you need and remember you will never, ever be more important than someone’s opinion of you.
The Name Game

Brands spend millions of dollars and countless hours every year to name their products, services and, indeed, themselves.

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Attention Spam

Our attention spans are shrinking and the competition for them is fierce. Streaming giants, 24/7 news feeds and eight-second sound bites all vie for the time traditional cinema once had.

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Value Over Vanity

Social media is moving from an era of curated content to one of genuine connection. It’s time to focus on the honest and authentic.

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