AbleTo Campaign (DCOI)
Closing the employment gap
This campaign targets employers and busts their myths about workforce talent with visible and non-visible disabilities. The aim: stem the workforce shortage in Ottawa and help students and graduates living with disabilities find meaningful employment.
One movement for many audiences
Research showed that, in a time when employers were struggling to find new employee talent, there was an entire cohort being overlooked. The David C. Onley Initiative needed to develop an awareness and action campaign that showcased this cohort—students and graduates with disabilities—and their experiences and capabilities. Our #AbleTo campaign highlights the employment gap these students encounter. Able to also dispels stubborn myths about ability held by Ottawa’s employers and business owners.






