No one wants to
read your bullshit
They want to know they can trust you. They want to know you’re real. So tell them the truth. If you’re not proud of it then you should be doing something else. Be precise. Cut out the noise. Tell people how you can help them or stop wasting their time. Be an expert. Build authority. Speak up. Be first. Be best. Take the time you need and remember you will never, ever be more important than someone’s opinion of you.
We focus on specificity, methodology and metrics to ensure consistent connection with continuously evolving audiences.
Research and insight
Our research practice is the foundation for the success of our strategic work. We conduct market analysis, help define customer experience and determine outside brand perception. We run focus groups and carry out user testing, then provide analyses and recommendations.
We create marketing plans, define thought leadership strategies and distill complex problems and data sets into ideas that inform and inspire. We are issued tough challenges and help our clients succeed through thoughtful, precise and bold communications.
Design and layout
We design brand identities, packaging, advertising, social media tiles, GIFs and videos. We design corporate brochures, keynote presentations and investor relations decks that help executives and other public figures captivate audiences and convey their messages effortlessly.
Culture and engagement
Companies struggling with employee engagement bring us in to analyze culture, corporate structure and engagement survey results. We hold focus groups with staff across global offices to uncover where engagement issues lie. Then we work with HR and communications to reverse harmful trends.
Social media and content marketing
We help organizations create social environments that let them engage with customers, prospects and communities with suites of artful, shareable, platform-specific content. We help implement internal social collaboration across our clients’ departments and territories.
Branding and positioning
We create brands, name companies and products, and set corporate missions, first principles and employee value propositions. We help clients define their market positions and differentiators, target audiences, customer personas and key messages, then establish metrics to measure each.
We work with boards and executive leadership to foster open and direct communications. We audit workplace cultures, develop value propositions and write strategies for employee engagement. We help get everyone pulling in the same direction.
Writing training and development
Everybody writes. We help good writers become great writers. We analyze and edit each and every word and teach others to do the same. Using our Backdraft system, we teach the importance of word choice, grammar and syntax to make sure that the very best goes on the page.
Motion design and video
We create graphics, animations and videos. We use visuals to tell stories that complement brands. We help companies conceptualize their ideas and we execute those ideas with finesse.