Rant

No one wants to
read your bullshit
self promotion.

They want to know they can trust you. They want to know you’re real. So tell them the truth. If you’re not proud of it then you should be doing something else. Be precise. Cut out the noise. Tell people how you can help them or stop wasting their time. Be an expert. Build authority. Speak up. Be first. Be best. Take the time you need and remember you will never, ever be more important than someone’s opinion of you.

Capabilities

We focus on specificity, methodology and metrics to ensure consistent connection with continuously evolving audiences.

Research and insight

Our research practice is the foundation for the success of our strategic work. We conduct market analysis, help define customer experience and determine outside brand perception. We run focus groups and carry out user testing, then provide analyses and recommendations.

Strategic communications

We create marketing plans, define thought leadership strategies and distill complex problems and data sets into ideas that inform and inspire. We are issued tough challenges and help our clients succeed through thoughtful, precise and bold communications.

Graphic design and illustration

We design brand identities, packaging, advertising, social media tiles, GIFs and videos. We design corporate brochures, keynote presentations and investor relations decks that help executives and other public figures captivate audiences and convey their messages effortlessly.

Employee engagement

Companies struggling with employee engagement bring us in to analyze culture, corporate structure and engagement survey results. We hold focus groups with staff across global offices to uncover where engagement issues lie. Then we work with HR and communications to reverse harmful trends.

Social engagement

We help organizations create social environments that let them engage with customers, prospects and communities with suites of artful, shareable, platform-specific content. We help implement internal social collaboration across our clients’ departments and territories.

Branding

We create brands, name companies and products, and set corporate missions, first principles and employee value propositions. We help clients define their market positions and differentiators, target audiences, customer personas and key messages, then establish metrics to measure each.

Corporate communications

We work with boards and executive leadership to foster open and direct communications. We audit workplace cultures, develop value propositions and write strategies for employee engagement. We help get everyone pulling in the same direction.

Writing and writing training

Everybody writes. We help good writers become great writers. We analyze and edit each and every word and teach others to do the same. Using our Backdraft system, we teach the importance of word choice, grammar and syntax to make sure that the very best goes on the page.

Video and animation

We create graphics, animations and videos. We use visuals to tell stories that complement brands. We help companies conceptualize their ideas and we execute those ideas with finesse.

Our team


James
Hanington

CEO

Anna
Jackson

Head of Strategy

Stewart
Dudley

Head of Writing

John
Phillips

Senior Writer

Alex
Marinelli

Account Director

Lee
Pakkala

Art Director

Shannon
Hoogwerf

Junior Art Director

Awa
Thioye

Director of Strategy

Liam
Dynes

Writer

Rafael
Nuncio Lappe

Content Strategist

Stefan
Dubowski

Writer

Melissa
Youssef

Senior Graphic Designer

Michelle
Nguyen

Digital Marketing Specialist

Hannah
Rivkin

Content Strategist