Argo Group

Taking financials beyond the boilerplate

Argo Group wanted something new, engaging, dynamic and fresh for its annual report. Stiff turned an annual chore into an exciting new communications platform.

Beyond the boilerplate

Argo wanted to highlight great work and inspire confidence and pride in employees, partners and shareholders. On an innovative web-based, video-first platform, Argo and Stiff crafted short stories that demonstrated the company’s breadth of talent and put the spotlight on people and achievements. Together we landed on a core message that proclaimed, “The future of insurance is here, and Argo is ready.” No longer would Argo be one of the pack; it would lead.

Stiff helped Argo leverage their annual report to create excitement among staff and stakeholders, and saved marketing dollars by streamlining multiple channels into one. Corporate messaging, shareholder relations, company successes and ongoing marketing were all consolidated in one dynamic place.

“The results were simply phenomenal. Our audience got the content they wanted, our stakeholders got to share their achievements, and Stiff’s creativity and strategic thinking helped us communicate it all with incredible results.”

– David Snowden, Senior Vice President, Group Communications, Argo Group