Articles

We’ve been overloaded with empty messaging for years, and the backlash has begun. Speak plainly to show you value your audience—and their time.

Digital events are a solution for our times.

Constraint is generally considered a negative word. Not for us. We believe constraint is what makes you thrive.

How a cobbled-together mishmash became the world’s mother tongue.

Keeping up with search algorithms is impossible, but that doesn’t stop us from trying. Any company with a website plays the algorithm game, whether they know it or not. And some play it better than others. Others have a lot at stake, hiring organizations whose sole purpose is to help improve Search Engine Optimization (SEO).

Love is one of the most powerful emotions in business because of its ability to compel action. Smart companies use this to their advantage. Whether they show love by giving back, fulfilling customer needs or saying sorry when something goes wrong, the best brands know that showing love is good for business.

Human beings can’t help but pine for the past. We yearn for parts of yesterday that shape our today––whether it’s shoes all the cool kids wore at school, or the sitcom we watched every night or the green light at the end of a dock.

Our attention spans are shrinking and the competition for them is fierce. Streaming giants, 24/7 news feeds and eight-second sound bites all vie for the time traditional cinema once had.

Communication is now more complicated than ever. We no longer get to think about reaching our audiences using a couple of mediums.

In late May, Minister of Canadian Heritage Mélanie Joly announced three guiding themes for this year’s Canada Day celebrations: reconciliation, women’s empowerment, and diversity and inclusion. This isn’t the first time we’ve seen political bodies thematize events and campaigns.

Early in 2009, Marcelo Tas was hired by a multinational telecommunications company to tweet now and then about its services. No big deal, you’re likely thinking. Yet when the popular Brazilian television host first used his Twitter feed to recommend Telefonica’s new fibre-optic internet and TV service, all hell broke loose.

Here’s the thing about knockoffs: even though they’re fashionable, they tend to lack quality. From a replica Chanel flap bag to an imitated Google office, copycats just don’t do the trick.

More than half of all organizations have boards of directors. Chosen well, each includes people who challenge constructively, and who help management define strategies for organizational development.