Articles

There is no special tool. No silver bullet. No template for success.

Success follows critical thinking, honest communication and careful measurement.

The Name Game

Brands spend millions of dollars and countless hours every year to name their products, services and, indeed, themselves.

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Attention Spam

Our attention spans are shrinking and the competition for them is fierce. Streaming giants, 24/7 news feeds and eight-second sound bites all vie for the time traditional cinema once had.

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Value Over Vanity

Social media is moving from an era of curated content to one of genuine connection. It’s time to focus on the honest and authentic.

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Empathy & Enthusiasm

Communication is now more complicated than ever. We no longer get to think about reaching our audiences using a couple of mediums.

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Lost in Translation

In 1974, the American Institute of Graphic Arts claimed that symbols could only ever augment language, not replace it. But in 2018, Facebook revealed that over 900 million emoji are sent every day without text. A true sign of the times.

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Writing Matters

Of course we’d say that. But hear us out. Writing matters. And it matters now more than it ever has in the history of humankind. That’s not conjecture or hyperbole. It’s the truth.

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Hopes & Themes

In late May, Minister of Canadian Heritage Mélanie Joly announced three guiding themes for this year’s Canada Day celebrations: reconciliation, women’s empowerment, and diversity and inclusion. This isn’t the first time we’ve seen political bodies thematize events and campaigns.

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Age of Distrust

When we seek the counsel of others to guide our decisions, we look for the telltale qualities of intelligence, conviction, humility and empathy. When any one of these predominates, we experience that person as a kind of master, prophet, disciple or lover, respectively.

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The New Persuaders

Early in 2009, Marcelo Tas was hired by a multinational telecommunications company to tweet now and then about its services. No big deal, you’re likely thinking. Yet when the popular Brazilian television host first used his Twitter feed to recommend Telefonica’s new fibre-optic internet and TV service, all hell broke loose.

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All Together Now

Any brand, whether it’s of an individual or an organization, should know its own voice. The voice is how a brand showcases its personality and values.

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Google Washing

Here’s the thing about knockoffs: even though they’re fashionable, they tend to lack quality. From a replica Chanel flap bag to an imitated Google office, copycats just don’t do the trick.

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What’s in a game?

It’s an important question because gaming brands are some of the biggest—Nintendo, Ubisoft, Rockstar, Blizzard, and almost too many more to count. Don’t know these brands? Maybe just Nintendo? It’s time to pick up the controller.

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Commsplicated

More than half of all organizations have boards of directors. Chosen well, each includes people who challenge constructively, and who help management define strategies for organizational development.

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The Art of Impermanence

Change is in our blood. Being part of change, responding to it, surviving it.

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