City of Ottawa
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Rebranding and repositioning an underdog
For too long, LogiSense was associated with the mid-market. We helped the brand punch above its weight class by creating a visual language that amplified LogiSense’s unique enterprise-ready capabilities. We crafted a new messaging platform that squarely focuses on the brand’s Outlaw archetype. Project deliverables included a new brand system, website, strategic framework, messaging and thought-leadership platform, as well as a digital and social media strategy and execution plan.








