The land on which we work and live is the traditional unceded territory of the Algonquin Anishnaabeg people.

Inequality, exclusion and systemic racism exist across this land, and the whole of Canada. They strike at Indigenous peoples, Black people, POC and other racialized communities, members of LGBTQ2+ communities, persons living with disabilities, and women.

The inequities of discrimination and oppression are historical and deeply embedded. The longer they remain, the harder it will be to uproot them.

Manifest equality

As a company, we are part of the problem. We have much to learn about equality, diversity and inclusion. The absence of these principles in the world marks a major injustice. Their presence signals health and prosperity.

We need to act with urgency now to gain vision where we had blind spots; to be accountable; and to challenge ourselves and our clients to exemplify the best of inclusivity in life and business.

Taking action

We accommodate only those clients, suppliers and employees who acknowledge—and uphold—the diversity of thought, experiences, perspectives and backgrounds of people in Canada.

This is how our company is helping to make meaningful change happen:

  • We signed the BlackNorth pledge to work toward true diversity and inclusion and end anti-Black systemic racism.
  • We joined other Canadian advertising and marketing industry leaders in signing the Call For Equity open letter, committing ourselves to helping create a more equitable, inclusive and anti-racist industry.
  • We create and share information on equality, diversity and inclusion across our social platforms.
  • We are working with a certified diversity-and-inclusion professional to better understand the plight of marginalized groups and gain more knowledge about intersectionality.

Our work to help bring about meaningful change is ongoing. Check back often to see how it’s progressing. Have a comment? Contact us. We appreciate all efforts to hold us accountable.

We’re accountable