Joan of Arc Academy

Marketing a hidden gem

We helped unearth the full potential of Ottawa’s only bilingual all-girls school to increase enrollment.

Showcasing the school’s strengths and the students’ skills

In analyzing the school’s assets, we encountered outdated branding that didn’t capture the vibrant culture and level of academic excellence. We created new brand guidelines, fully redesigned the school website and created engaging video content. The result is a look and feel that rings true for students, alumni and parents, while boosting awareness of Joan of Arc’s place in Ottawa’s educational community.

Website mockups for the JOA website featuring an emphasis on bilingualism, students and staff
letterhead template mocked up on an angle style sheet mockup displaying brand logo, fonts and colours
Mockup of a iphone, imac and a coffee cup; all branded in JOA

What makes the Academy special isn’t its hallways or science lab, it’s a community of people who call the school home. We saw value in showing this differentiation in our work, presenting the clearly professional, but never elitist Joan of Arc experience.

mockup of numerous stills from the JOA promo video

“Stiff was such a huge help to us. In every stage of work, they were hands-on, strategic, creative and highly responsive. Thanks to them our brand is cohesive, modern and beautiful. It was a pleasure to work with the Stiff team.”

– Brian Lamb, Head of School, Joan of Arc Academy

a gallery of instagram stories for a true and false campaign
Iphone mockup of the instagram stories campaign graphic mockup of their letterhead and business card
brand pattern of a crown with a sword which is flanked by two smaller symbols