Joan of Arc Academy

Marketing a hidden gem

We helped unearth the full potential of Ottawa’s only bilingual all-girls school to increase enrollment.

Showcasing the school’s strengths and the students’ skills

In analyzing the school’s assets, we encountered outdated branding that didn’t capture the vibrant culture and level of academic excellence. We created new brand guidelines, fully redesigned the school website and created engaging video content. The result is a look and feel that rings true for students, alumni and parents, while boosting awareness of Joan of Arc’s place in Ottawa’s educational community.

What makes the Academy special isn’t its hallways or science lab, it’s a community of people who call the school home. We saw value in showing this differentiation in our work, presenting the clearly professional, but never elitist Joan of Arc experience.

“Stiff was such a huge help to us. In every stage of work, they were hands-on, strategic, creative and highly responsive. Thanks to them our brand is cohesive, modern and beautiful. It was a pleasure to work with the Stiff team.”

– Brian Lamb, Head of School, Joan of Arc Academy