LogiSense
Punching above
your billing class
LogiSense is the leading usage-based billing platform in the market. Until recently, the Canadian-based billing software company was viewed as a scrappy underdog in an oversaturated market. We changed that—for the better.
Rebranding and repositioning an underdog
For too long, LogiSense was associated with the mid-market. We helped the brand punch above its weight class by creating a visual language that amplified LogiSense’s unique enterprise-ready capabilities. We crafted a new messaging platform that squarely focuses on the brand’s Outlaw archetype. Project deliverables included a new brand system, website, strategic framework, messaging and thought-leadership platform, as well as a digital and social media strategy and execution plan.








