We’ve taught hundreds of organizations and individuals how to make their copy persuasive and powerful.
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Writing isn’t a talent; it’s a skill. Just like carpentry or piano, anyone can learn and master the craft. Improve your writing immediately by learning the Machinery of Language, the foundational theory and tactics we use every day at Stiff.
Our proprietary Backdraft system provides writing training in how to assess and correct more than 40 variables of tone, style, clarity and impact for all branding, communications and marketing content. Backdraft is the foundation of Stiff’s peer review system. Everything at Stiff is reviewed internally twice to assess quality.
We offer online and classroom-based writing courses in these methods. We’ve taught public, private and non-profit sector clients, customizing writing classes for each. Our curriculum contains the tools for you and your organization to learn to write by employing the Backdraft system. Contact us to learn more.
And good writing means better business. Unclear writing—whether in emails, reports or simple texts—wastes your time and that of your readers. Crisp, efficient writing that gets right to the point? It shows respect for your audience. It builds trust. It wins people over.
Writing can seem complex. We capture all the rules and conventions in the six elements that make up the Machinery of Language.
Grammar comprises the traditions of expression, and while there is no universally recognized authority over English grammar, there is no shortage of people willing to take up the position.
A smooth-flowing read is the surest route to swift comprehension; nothing must stand in its way.
It’s a true pleasure to be drawn down a page teeming with fresh ideas. For writers, achieving that effect depends heavily on syntax––the art of word order.
Failure to be logical triggers skepticism and disbelief. For the writer, diligent research is always the route to clear thinking.
While empty speeches and flowery prose are rightly condemned as pompous and pretentious, all persuasive writing relies on rhetoric for effect.
THE CONFERENCE BOARD OF CANADA
“I especially appreciated how clear and engaging the training was. Great instructors!”View case study