Oliver by Else Labs
Creating an appetite for automated kitchen technology
Stiff partnered with Else Labs to successfully launch its flagship product, Oliver, on Indiegogo in September 2020. The campaign raised a remarkable 167 percent of Else Labs’ goal and established Oliver as a revolution in the kitchen.
Right fit at the right time
Local Ottawa start-up Else Labs approached Stiff in June 2020 with a simple ask of designing a new website for Oliver, their automated cooking robot. The relationship grew swiftly and Stiff was tapped to execute the entirety of Else Labs’ impending September launch—producing the ever-important Indiegogo campaign video and executing multi-channeled campaign promotions.
to the crowd
The introductory video and beautiful product shots are only one component of the Indiegogo campaign. Stiff crafted a compelling script to lead potential backers from consideration to purchase. We garnished the Indiegogo presence with infographics, beta user testimonials, media coverage highlights and close-ups with the Else Labs team. We designed graphics for perks, audience outreach and newsletters. We created effective social media content—from GIFs to banners to channel art. We developed a press kit and media materials. We executed a lead generation campaign, successfully adding over 7,000 subscribers to Else Labs’ database pre-launch. And we promoted Oliver’s crowdfunding through strategic advertising across Google, Facebook, Instagram and Twitter.
"I have to single out Stiff's work on our Indiegogo campaign video. I lost count of how many people asked me,'Who did this video for you guys?!' The team at Stiff truly pour their hearts and souls into all the work they do!"