SEED Winnipeg Recognition Counts

skilled immigrants

The SEED Recognition Counts (RC) program provides flexible, character-based loans to skilled immigrants to help with qualification recognition. To raise awareness and increase visibility of the loan program, the RC team required a tactical marketing plan that prioritized communication activities with the team’s limited internal capacity.

Skilled professionals working in their professions

The strategic framework and one-year marketing plan we created for the RC team provided a strong messaging and tactical foundation to market the program. The goal was to increase the number of clients attending information sessions, applying for the program and getting loan approval. The marketing plan also gave the RC team the tools to strengthen current partnerships and expand the program throughout Manitoba.

“We at SEED Winnipeg highly recommend Stiff’s communication services. After only working with them for three months we began setting aside budget to hire them for future reviews of our communication and marketing plan. I personally want to emphasize how simple it is working with the team despite the tight deadlines and amount of work. This has been one of the key elements the team at SEED unanimously appreciates and are grateful for it.”

– Sandra Leone, Manager, SEED Winnipeg Recognition Counts