SEED Winnipeg Recognition Counts
Recognizing
skilled immigrants
The SEED Recognition Counts (RC) program provides flexible, character-based loans to skilled immigrants to help with qualification recognition. To raise awareness and increase visibility of the loan program, the RC team required a tactical marketing plan that prioritized communication activities with the team’s limited internal capacity.
Skilled professionals working in their professions
The strategic framework and one-year marketing plan we created for the RC team provided a strong messaging and tactical foundation to market the program. The goal was to increase the number of clients attending information sessions, applying for the program and getting loan approval. The marketing plan also gave the RC team the tools to strengthen current partnerships and expand the program throughout Manitoba.