Rebranding in the COVID
era of online retail

Growth Vectors had the right product and team of experts to help new e-commerce sellers simplify selling and grow. But the start-up lacked the right narrative and visual identity to connect with audiences and stand out in a saturated market.

Defining the future of digital selling

Our client couldn’t settle for fitting in. A bold entrance was essential. We developed a name—Trellis—that emphasizes the company’s goal to help businesses grow and thrive. Trellis is made for this important moment of “intelligent” selling, and for online-only sellers that make every decision using real-time data, AI and digital automation. As sellers find themselves in constant competition, Trellis arms them with the knowledge, tools and confidence that help them accelerate business growth.

Our work helped Trellis secure funding from investors in North America, the Middle East and Asia. The Ottawa Business Journal recently profiled the company, highlighting its potential to transform the e-commerce space even in times of uncertainty.

“We are thrilled with the incredible brand that Stiff has created for us. Thanks to their research-backed strategies, creative concepts and recommendations, we’re more confident than ever about our company’s future in the sponsored ad market. Kudos to the team for being professional, friendly and highly responsive even through the project’s toughest challenges.”

– Fahim Sheikh, CEO