vertité

Branding the
Vertité difference

How do you convince people that strawberries picked locally in February can be just as juicy, fresh and delicious as those picked in July? Vertité is an up-and-coming farm specializing in hydroponically-grown produce. We created a modern, playful brand for them that harnesses the company’s potential and can scale as the business grows.

Local not traditional.
Urban not foreign.

Strawberries are in demand all year long, yet it’s impossible for traditional farms to grow and harvest fresh produce in winter. That’s why the grocery stores teem with berries from countries with warmer climates. These berries are picked premature, left to ripen in plastic containers on planes or trucks as they make their way North. Consumers are interested in buying local, but no one wants tasteless, unripe berries.

Vertité’s hydroponic system allows produce to grow in the heart of cities—closer to their customers than a farmer’s market—while harvesting fresh, ripe produce to pick daily all year round. We gave Vertité the moniker urban farm, conjuring the image of freshness meeting brick and mortar, helping it stand distinct in a saturated market.

Read the full case study

To see more of our design work,
view our portfolio.

View

Branding the perfect berries.

We created all the individual assets that make a brand—logo, icon, taglines, stationery and social icons. Then we combined and delivered them in one easy-to-use document. The design guidelines explain how each asset should be used to ensure a consistent tone, look and feel. Vertité’s guidelines are thorough and describe each element of the current brand. But they are also forward-thinking and outline considerations for future growth and product development.

“At first, I was hesitant to use an agency. I was worried that I wouldn’t like any designs and it would be a waste of money. I ended up with the opposite problem working with Stiff! Everything they created was so beautiful. It was hard to choose the final design, but I’m so happy with the end result!”

Ophelia Sarakinis,
Founder and CEO of Vertité

Founder and CEO of Vertité

Packaging the perfect berries.

Most produce brands lack compelling visuals and almost all of them nod to traditional farming. As an urban farm, Vertité had the opportunity to do something much different. The company chose a colour palette that is modern, fresh and reflective of urban farming. The custom seed pattern featured on the belly wrap mirrors the brand’s playful nature. Together, the elements are eye-catching and fun. Paired with the logo, Vertité’s packaging also fosters brand recognition.

“Stiff’s strategic thinking, in-depth research and creativity has allowed us to create an impactful and attention-grabbing campaign.”

Julie Caldwell

David C. Onley Initiative

We can change that.
We are #AbleTo.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla.

Category name